Starbucks APAC 2022 Winter Toolkit
2022 / Starbucks APAC
Identity / Art Direction / Creative Concept
Creative Narrative
Find Your Unwind
After a hectic holiday season, our audience is eager to find new ways to slow down, relax and restore balance to their lives.
Enter our comforting new winter beverages: the Hazelnut Dolce Latte, Jasmine Clementine Pure Matcha Latte, and Jasmine Clementine Pearls Oolong offer new and exciting ways to unwind and restore your emotional well-being, so you can start the year feeling your best.
Therefore, our campaign is a warm invitation to find your unwind at Starbucks this winter.
Creative OOS Exporation
Out-Of-Store Creatives
Teaser
Hazelnut Dolce Latte Beverage Introduction
Jasmine Clementine Pure Matcha Beverage Introduction
Jasmine Clementine Pearls Oolong Beverage Intro
New Year Occasion Post
Valentine’s Day Occasion
Order with SR
Credits
Agency
TBWA/HK
Head of Design
Mike Choy
Art Director
Jan Lo / Michelle Ng
Copywriter
Alex Demello
In-house Editor
Kaleb Lai / Grey Lai