Starbucks APAC 2022 Holiday Toolkit

Identity / Art Direction / Creative Concept

2022 / Starbucks APAC

Creative Narrative

Brighten Your Holidays

The holidays feel brighter when we come together. When we cozy up with a coffee in front of a holiday movie; when we sing and dance to the same festive tune on repeat; and when we exchange gifts that light up the faces of our loved ones.

This year, let Starbucks bring you closer to those you love most and brighten your holidays with our deliciously festive LTOs, nostalgic returning favorites, colorful holiday cups, and gift ideas that range from sparkling tumblers to packaged coffee.

Out-of-store Creatives

Toffee Nut Crunch Nitro Cold Brew Beverage Introduction

Holiday Cups Teaser

Brighten Your Holidays Teaser

Red Velvet Oatmilk Latte
Beverage Introduction

Order with MO&P

Returning Favourites (Holiday Trios)

Credits

Agency
TBWA/HK

Head of Design
Mike Choy

Art Director
Jan Lo / Michelle Ng

Copywriter
Alex Demello

In-house Editor
Kaleb Lai / Grey Lai

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Starbucks APAC 2022 Winter

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Starbucks APAC - Menu Optimization