
Starbucks APAC 2022 Holiday Toolkit
Identity / Art Direction / Creative Concept
2022 / Starbucks APAC
Creative Narrative
Brighten Your Holidays
The holidays feel brighter when we come together. When we cozy up with a coffee in front of a holiday movie; when we sing and dance to the same festive tune on repeat; and when we exchange gifts that light up the faces of our loved ones.
This year, let Starbucks bring you closer to those you love most and brighten your holidays with our deliciously festive LTOs, nostalgic returning favorites, colorful holiday cups, and gift ideas that range from sparkling tumblers to packaged coffee.






Out-of-store Creatives
Toffee Nut Crunch Nitro Cold Brew Beverage Introduction
Holiday Cups Teaser
Brighten Your Holidays Teaser
Red Velvet Oatmilk Latte
Beverage Introduction
Order with MO&P
Returning Favourites (Holiday Trios)
Credits
Agency
TBWA/HK
Head of Design
Mike Choy
Art Director
Jan Lo / Michelle Ng
Copywriter
Alex Demello
In-house Editor
Kaleb Lai / Grey Lai