Identity / Art Direction / Creative Concept
Starbucks APAC 2022 Spring 1 & 2 Toolkit
2022 / Starbucks APAC
Creative Narrative
Let The Good Times Bloom
Spring is here. The flowers are blooming, the weather is warming up, and the days are getting longer. As people venture outside to refresh their routines and reconnect with nature and each other, there's a strong sense that life is finally returning to normal.
Our new spring beverages embrace this optimistic mood. With warm, nostalgic flavors, the Pistachio White Chocolate series and Strawberry Pie series uplift your spirits and remind you of the carefree joys of the season.
So, this spring, we invite you to Let The Good Times Bloom at Starbucks with our new seasonal beverages.
Moodboard (Spring 1 & 2)
Graphic Elements
Spring 1 Instore
Spring 2 Instore
Creative Out-Of-Store Exploration
Creative
Out-Of-Store
Assets
Teaser >>>>
Spring 1
Pistachio White Chocolate Macchiato Beverage Introduction
Pistachio White Chocolate Frappuccino Beverage Introduction
Pistachio White Chocolate Macchiato
(Pair with Occasion)
Spring 2
Launch of Spring Cup
Strawberry Pie Pure Matcha Latte
Beverage Introduction
Strawberry Pie Cream Frappuccino
Beverage Introduction
Behind-The-Scenes Video
Order with MOP
Strawberry Pie Pure Matcha Latte
Occasion Post
Credits
Agency
TBWA/HK
Head of Design
Mike Choy
Art Director
Jan Lo / Michelle Ng
Copywriter
Alex Demello
In-house Editor
Kaleb Lai / Grey Lai
Instore Assets
shown across APAC region
Hong Kong
Singapore
