Brief: Create a brand personality and identity system for a new gin hitting the market. The brand is called Crow Gin. Crow differentiates itself by being distilled in North America using botanicals unique to Yellowstone River Valley, Montana.

The gin comes in two versions one including premium and the other standard. The premium gin is infused with rare lupinus botanicals along with quality grain alcohol. The standard gin is infused with juniper berries, strawberry and coriander seeds