Packaging for Healthy Eating (OTG Breakfast Biscuits)
2021 / MA Design [Final Major Project]
Packaging Design/ 3D Design / Colour / Typography
Design Concept: Design concept: The consumer is recommended to follow this cycle of twisting the layer then peeling open the protection film and finally consume the biscuits. The idea behind this cycle is to create an eating habit where the consumer is required to twist, peel, and eat each time they consume the biscuits.
Brief: To downsize portion intake and communicate serving size and portion through packaging
OTG Breakfast Biscuits
Designed to benefit those who are on-the-go and want something quick and easy to grab for breakfast. It can hopefully provide convenience and and remind young working professionals to consume a healthy portion while being on the go.
Each layer (equal to 1 serving) is removable and flexible to fit their needs. This gives the consumer the choice to carry as many servings as possible to save space in their bag making it convenient to carry on-the-go.
How does it work?
The consumer is recommended to follow this cycle of twisting the layer then peeling open the protection film and finally consume the biscuits. The idea behind this cycle is to create an eating habit where the consumer is required to twist, peel, and eat each time they consume the biscuits.
